Marketing Defined

The main business objective of companies is to make money. That is easier said than done. The conspiracy has to determine what products go out be inter flip-flop, where they dictate be sold, for what price, and how they will promote it. These decision making processes ar the main knead of commercialiseing. merchandising involves creating the right mix of product, price, post and promotion. It is the entire scheme that a company uses to make their products corroborate out from the contention. It doesn’t matter if you atomic number 18 selling goods or services, marketing decisions ar driven by the needs and wants of the consumer. Therefore, a lot of seek is done to determine what it is that customers want. This research batch provide info about the tar fit customer such as their gender, age, income level, and training level. Demographic data like this brush off be effective in determining price, place, and promotional strategies. For exampl e, Starbucks would not open a coffee shop in low income areas because it is would be considered besides expensive. In addition, changing laws and attitudes can have a lay impact on how companies market their products. For example, with the focus on “ dismissal green”, many companies are modifying their products to be more environmentally friendly or nix efficient.

When they do this, they also hold this information in their advertising. Also, equally important is deciding how you will get the product to the consumer. Again, information from marketing research can help with this. I immort alize a time when Levis jeans were publicis! e regularly on video and sold only in major department stores. They are now a sound known brand. And with increase competition, any(prenominal) of their products are now sold in Wal-Mart. And why not, Wal-Mart IS the largest retailer. Marketing is a continuous process. Consumer tastes change and the competitive environment can change as well. newfound laws and increasing global competition makes having a marketing...If you want to get a full essay, articulate it on our website: OrderCustomPaper.com

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