Merger between the United and US Airways Term Paper

conjugation between the coupled and US Airways - Term Paper Example(Continental, 2012). Under the United Continental Holdings the advance company of Continental and United, its 4th quarter 2011 revenue was increased by 5.5% with annual wage of $840 billion (Omaha World-Herald, 2012). The US Airways is the 6th largest U.S. air passage by traffic and 8th largest by market value in the United States (Nolan, 2011 Fenske, 2008). Marketed under the brand name of US Airways Express, the PSA Airlines and Piedmont Airlines argon two of US Airways wholly-owned subsidiaries on top of its other four airline subsidiaries (Polek, 2008). The US Airways has 341 mainline and 319 regional aircrafts across 200 destinations somewhat North- and South America, Europe and the Middle East. The company is operating 629 daily flights throughout its 133 non-stop destinations (Portillo, 2011). Its annual assoil profit excluding net special charges was $111 million as compared to $447 million in the pre vious division (PRNewswire, 2012). After deducting the net special charges, the companys net profit was $0.68 million as compared to $2.34 million during the previous year (BusinessWeek, 2012). Incentives to Consolidate Although the merger plan between the United and the US Airways has not been successful ever since the United decided to merge with the Continental last July 2010 (Breaking Travel News, 2010), potential merger between the United and the US Airways never died (Portillo, 2011). In fact, Derek Kerr the Chief Financial Officer of US Airways stated that consolidation is one of the study ways this industry can become profitable (Chakravorty, 2010). Aside from economies of scale, most of the existing airline companies are merging to expand or dominate a busy hub. In other words, merger enables these airline companies to have a competitive advantage by investing on geographically differentiated routes. This explains wherefore other major airline carriers such as Delta was eager to merge with Northwest whereas the United with Continental (Portillo, 2011). Furthermore, Portillo (2011) explained that the hub of US Airways is the key to 90% of the airports flights. This aspect will give the United the incentive to decide and consider consolidating with the US Airways in the near future. Analyzing Firms inwardly the Industry Strategies made by the firms within the U.S. airline industry can be well understood by conducting an industry analyzing using the porters five forces framework. Based on this framework, it makes sense that the U.S. airline industry has a low bulwark due to the increasing threat of new entrants (Ramon-Rodriguez, Moreno-Izquierdo and Perles-Ribes 2011). Ever since the Airline Deregulation Act was implemented in 1978, firms within the U.S. airline industry started experiencing the business consequences of a tight market competition. Even though the U.S. giving medication removed the political restrictions over the U.S. domestic ro utes, schedules and domestic fares, some of the airport regulations, limited takeoff and land slots and airline