Sunday, January 26, 2014

Explain the differences between Brand Manager, Product line Manager, and Market Manager and which of the position is best fit into a specialty food store.

A stigma theater director is responsible for a single tick at bottom a company, who is habituated the authority to operate on an individual basis in coordinating selling activities for one brand. The goal for a brand manager is to focus on implementing marketing protrude for a brand. The advantage of this system is that individually brand manager has much freedom when coordinating the brands marketing plans and activities based on their bear objectives. They think in terms of their brand names; in some other words, each of them focuses on their own train culture, market, society, and benefits. The impairment of this structure is that brand managers may compete with each other on their performances and the utilization of marketing resources in the company, which may attenuate the long-term profitability of the company as a whole. A proceedsion line manager manages all of the brands and results within a return category. The advantage is that the convergence line managers can cut backbone a more specific marketing mix and muster a better target market profile to opposition product line when there are different varieties of products within one brand, which means better specialization in marketing. However, the product line managers have some limitations because each manager notwithstanding has to work with other product line managers to ensure that their marketing activities reflect the same brand image. For example, Apple makes various electronic products from computers to walkman. Yet, they all emphasize on the brand image of innovativeness and rum design. All of Apples product line conveys high quality instead of mixing up with some cheap and durable products. However, if the product lines become diversified, the brand image may deliver a contradictory message for different products to the consumers. For example, RJR-Nabisco used to produce cardinal cigarette and cookies, which are two very distinct products at a lower plac e one... ! If you want to get a full essay, order it on our website: OrderCustomPaper.com

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