Innovation Process of Amazon Kindle Essays -- Business, Online Store

INTRODUCTIONvirago.com entered the UK market as Amazon.co.uk on October 1998 by acquiring the site previously operated by Bookpages Ltd. The community began as US online book store in 1994. The retailer soon became truly successful in the new market as its primary flip included over 1.4 million book titles, comprehensible search tools, sound transaction, direct shipping and also high discounts on thousands of popular books (Amazon, 1998). During 17 years of its presence on the market, Amazon bring home the bacons various ingatherings and services including books, DVD, jewellery, electronics, furniture, , clothes, cosmetics, digital downloads, website development etc. (Datamonitor, 2010). Amazon significantly extended its produce offer and currently is one of the leading online retailers in the world with several planetary websites and customers in over 200 countries.Amazon molest is one of Amazons recent remarkable products. open fire is a portable whirl which allows drug user to read, download, and store e-books due to its wireless connection and internal reminiscence (Amazon, 2009). The first variation was originally launched in US market in 2007 and achieved success as sold out in five and a half hours (Patel, 2007). Later, elevate has been through several upgraded versions Kindle original, Kindle 2, Kindle DX, Kindle DX Graphite, and the most recent version Kindle 3 with improvements broadly speaking on the shape, contrast, memory capacity, and operating system. Earlier versions of Kindle had been criticized for its aesthetic and user interface issues. Reviews from customers and gadget experts motivated Amazon to further improve the product.Kindle 3 was officially launched in July 2010. This new generation of Kindle is purchasable in two options of connectivity... ...cessfully established its position as market leader. This should be maintained with continuous and substantial improvement. Currently Kindle 3 operates in grayscale mode and i t is potential for the company to develop the color version in the future.One thing need to be improved is its set strategies. The company should avoid reducing price on every new version as it could affect customer expectation and product value perception. Customer-oriented pricing strategies can be used in the future to establish Kindle standard price. This could be achieved by understand how customer use the product, the product benefit for customers, and estimate all relevant cost and compare how the product benefits offset these costs (Shiu, 2011b). This is an important point to consider in outrank to achieve sustainable position as the leading innovative e-book endorser in the market.